Selected work#007

IsabelConde.

Personal branding.
A considered presence.

Explore the identity Visual identity / Brand guidelines

Original Isabel Conde identity: purple and ivory business cards on textured paper with gold birds — Personal branding

01 / The identity

More than
a signature.

A personal identity for strategic advisory. The original brandbook grounds the visual system in long-term thinking, clear hierarchy and visual discipline. An expressive monogram gives that system its distinctive signature.

Monogram & name lockupsOriginal guidelines

Close view of the Isabel Conde ornamental monogram embossed into purple material — Texture & impressionOriginal guidelines

Paper, colour & symbolismOriginal guidelines

02 / Visual language

Rich in tone.
Precise in detail.

Deep purple and warm ivory form the foundation. Sand, near-black violet and gold extend the palette, while the monogram becomes a repeated pattern across the original applications.

Original four-colour system: Imperial Fig 2E0253, Sovereign Night 1A0130, Sand Pearl E7DDC7 and Ivory FEF5E4, with a repeated monogram pattern — Core palette & patternOriginal guidelines

01Imperial Fig
#2E0253

02Sovereign Night
#1A0130

03Sand Pearl
#E7DDC7

04Ivory
#FEF5E4

05Caviar Black
#150227

06Coração de Viana
#A8843A

Exact colour values from the original brand guidelines.

Typography

Editorial character.
Digital clarity.

The source pairs Noe Text with Open Sauce, with League Gothic and Amoresa for accents. The original specimens below preserve the intended letterforms.

Original Noe Text editorial type specimen alongside a purple notebook, gold pen and layered ivory material — Noe Text / Editorial voiceOriginal guidelines

Original Open Sauce digital type specimen with a laptop displaying the purple Isabel Conde identity — Open Sauce / Digital clarityOriginal guidelines

Original League Gothic and Amoresa type specimens with a gold clipboard and a printed daily motivation card — League Gothic & Amoresa / AccentsOriginal guidelines

03 / Applications

A coherent
personal world.

The identity moves from name and monogram to tactile stationery and digital presentation. These are the original mockups from the supplied brand guidelines.

Original Isabel Conde printed applications: a purple folder held beside a dark jacket, and a coordinated stationery composition — Printed identity / Original mockupsOriginal guidelines

Identity systemColour & typographyBrand applications

04 / Presentation

The identity,
in sequence.

The complete 11-slide original presentation. Bold typographic hierarchy, portraiture and image-led layouts carry the visual system through a structured story.

Open any preview to browse all 11 slides. Use “Read full size” for the original artwork.