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An open-water swimmer beneath green mountains, from Empowerment's brand imagery
Selected work #005Brand identity / 2025

Empowerment Group

Move with meaning.
Grounded in purpose.

Spirit / Wellness / Movement / TravelEnter the world
01 / The idea

Not just
where you go.
Who you become.

Empowerment is a retreat brand built around four connected pillars: spirit, wellness, movement and travel.

The identity brings adventure and ancient wisdom, movement and mindfulness into one expressive world. Earthy colours, tactile imagery and four organic symbols give that world a recognisable voice.

My role
End-to-end project
Creative direction & brand design
Scope
Identity, verbal direction,
guidelines & applications

Intentional.
Shape shifting.
Soul-nourishing.

A visual identity for
a different kind of retreat.
02 / Creative direction

A world to
feel, not just see.

Sun-warmed landscapes, water, ritual and bodies in motion form the starting point. The moodboard brings these references together through a grounded, tactile palette.

Original brandbook
Creative direction
Original Empowerment moodboard: landscapes, water, movement, natural textures and earthy colour references
Creative direction / Original moodboard excerpt
The verbal world

Move with meaning.

Rooted in connection.

Step into something bigger.

Grounded in purpose.

03 / The identity

Four pillars.
One living system.

01Spirit symbol from the original identity

Spirit

A moon for change: shedding, evolving and holding both light and darkness.

02Wellness symbol from the original identity

Wellness

Three balanced forms for movement, nourishment and inner work.

03Movement symbol from the original identity

Movement

A playful body in motion, rooted in natural, flowing movement.

04Travel symbol from the original identity

Travel

Ocean waves for leaving the familiar and embracing new experiences.

Primary wordmark
Compact brand mark

Earthy.
Expressive. Timeless.

A six-colour palette moves from warm cream and sunlit gold to terracotta, olive and deep charcoal. The original system pairs Anthology with Akzidenz Grotesk.

01#EEE8DC
02#ECBE62
03#A36750
04#854627
05#685E3B
06#2D2D23
Original typography specimen showing Anthology and Akzidenz Grotesk with headline, subheader and body hierarchy
Type system / Original brandbook specimen Explore the specimen →
Four original photographic worlds: a singing bowl for spirit, natural textures for wellness, a running figure for movement and earthen architecture for travel
One brand. Four connected worlds.
04 / Applications

The identity,
out in the world.

The brandbook carries the system into social layouts, print applications and a website concept. Each format keeps the same balance: confident typography, organic forms and a sense of place.

Selected design applications
From the 2025 brand pack
Original Empowerment print mockup with embossed cream stock, terracotta symbols and olive stationery
01 / Print application · Mockup
Original Empowerment stationery mockup with a cream branded notebook between terracotta and olive pieces
02 / Stationery · Mockup
Social design

Sanctuaries
of discovery.

Water, architecture and the journey itself. Three original layouts translate the brand into a social format.

05 / Event communication

Feel first.
Let the story follow.

The original FEEL FIRST layouts bring the identity into a specific event story. Gathering, gentle movement and ritual are expressed through warm photography, clear hierarchy and a direct invitation.

Original design artwork
Announcement & supporting layouts
Three original FEEL FIRST designs: an event announcement over a gathering photograph, a tea ritual with vertical type, and a supporting story layout
FEEL FIRST / Original event communicationScroll across the three layouts →View full artwork ↗
Digital application

Step into
something bigger.

The website concept extends the palette and typography into an image-led introduction, retreat navigation and the four brand pillars.

Empowerment / Website designDesktop concept
Original Empowerment website concept with warm brown and gold styling, retreat imagery, navigation and the four pillars
Website concept from the brandbook. Explore the design →
A figure in motion above the water from Empowerment's original brand imagery
Empowerment Group / 2025

Move with
meaning.

Back to the beginning