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Selected work #002Art direction / Digital / Communication
A world of
creative experiences

CreativeLabs

Dubai
United Arab Emirates
Ideas with character.Experiences with presence.
The homepage / Original filmcreativelabs.ae ↗
Original film from the Creative Labs homepage
The project

Not ordinary.
Not trying to be.

Creative Labs is a Dubai-based creative events practice. Its visual world brings performance, people and expressive communication together, across a website, project archive and artist-booking platform.

A retro-inflected, surreal language gives practical information a sense of occasion: cut-out imagery, oversized type and small unexpected details.

Enter Creative Labs
01 / Visual world

A little theatre.
A little strange.

A visual moodboard drawn from the project’s own materials. Engraved characters, unlikely objects and the atmosphere of a live stage share the same frame.

Creative Labs How We Work Here poster with an engraved man covering his eyes
Character / A familiar face, an unexpected gesture
A trumpeter and band on a sculptural red stageThe stage / Colour, light, presence
Expect
the unexpected.
Visual direction / An editorial study
Creative Labs Define the Experience collage with a disco ball, woman and green ice cream
Surreal combinations / Everyday objects, another context
02 / The language

A system
with personality.

The communication series is held together by a clear contrast: warm paper, direct red headlines, bright green accents and tactile cut-out imagery.

Creative Labs / Visual communication

Make it
memorable.

01

Type as a statement.

Oversized headlines give each composition a clear focal point.

02

Objects with a role.

Familiar things become visual shorthand for ideas, planning and delivery.

03

A deliberate contrast.

Archival-looking imagery meets sharp colour and contemporary layouts.

Official website lockup combining David Krec and Creative Labs
Original website lockup / David Krec × Creative Labs
Website typography

Gella Display
Söhne

Display / Text
Warm paper
Signal red
Bright green
Ink black
An idea becomes an experience

Imagine.Arrange.Astonish.

03 / On screen

The website
takes the stage.

Two digital entry points serve different purposes: the homepage introduces the world of Creative Labs, while Projects brings the production work into focus.

01 / The homepage

Atmosphere first.
Then the possibilities.

Motion and image-led sections introduce the practice, its artists and its creative offering.

View the homepage
creativelabs.ae↗
A still from the Creative Labs homepage film: a burgundy vinyl record
Original homepage film / Watch the opening scene ↑
Homepage / Page structure

A complete
introduction.

From atmosphere to an enquiry, the homepage brings the practice into focus.

  1. 01Opening filmThe first impression
  2. 02About & servicesThe practice and the offering
  3. 03Artists & projectsPeople and work to explore
  4. 04Clients & processContext and how it works
  5. 05ContactA direct next step
02 / Projects

The work.
In full colour.

A dedicated project archive gives the experiences room to speak for themselves.

Explore Projects
Projects / Original filmcreativelabs.ae/projects ↗
The original film from the Creative Labs Projects page · sound off by default
Projects / Page structure

One archive.
Different worlds.

A film-led opening leads into event categories and an extended sequence of project showcases.

  • Nightlife
  • Games
  • Gala dinners
  • Conferences
  • Private gatherings
  • Hospitality activations
Hero → Categories → Project showcases
04 / The platform

From inspiration
to artist booking.

Beyond the marketing website, Creative Labs has a dedicated artist-booking platform. It is a separate product destination, not another page of the portfolio archive.

Creative Labs Artist Database: filters, artist cards, shortlist actions and a profile panel, with identifying and internal details hidden
Artist Database · selected details hiddenView full size ↗
01 / Find

A focused search.

Category, specialty, location, budget and availability filters help narrow the artist database.

02 / Review

Context at a glance.

Roster cards sit alongside a detail panel, keeping the selection and artist information in the same view.

03 / Shortlist

A practical next step.

Save and shortlist actions connect discovery with the booking workflow.

The artist-booking platform is a separate, sign-in-protected product.

Open the booking platform
Creative Labs / Selected work #002

A world worth
stepping into.

The website ↗Projects ↗The platform ↗

Original website films and imagery: creativelabs.ae. Communication artwork: selected portfolio materials. Platform view: supplied screenshot with selected details hidden. This case presents the visual and digital system; detailed team and production credits are being refined.